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History
This initial department
is arranged after original consideration in the first semester of 1991 academic year,
by at that time Principal Dr. Liu instructed that Professor Pan in graduate school
of business administration is responsible for the preparatory work. The department
of Industrial Relations is officially established by the approval of the Ministry
of Education. In order to meet the human resources demand of the industry and
business vicissitude, this predecessor department started to take steps for the
reforming plan work of name change under the support of Principal Liu and attained
the approval of the Ministry of Education to change the name officially as “the
Department of Human Resource and Public Relations” in the first semester of 2004
academic year. This change of department name is devised to coordinate medium-range
planning and development of management college in this school, in order to cultivate
the human resource management professionals with the abilities of both organizational
communication and relation management as the main long-term development targets, and
this promotion does make management college of this school to have the differential
characteristic.
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The Educational Goal
The purpose for the establishment of this department is to cultivate
the human resource management professionals with the abilities of both organizational
communication and relation management. According to this purpose, the educational goal
of this department is assisting the student to have (1) the basic capacity of human
resources management and the ability to promote the effective use of human resources;
(2) enhancement for the communication and the relation management training and the
ability to promote the competition in work place; (3) strength of the concept of
corporate social responsibility, establishment of the realization of the enterprise
citizens.
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Ability
and Knowledge to Receive
Undergraduate: this department is aimed to cultivate the undergraduate students to have the ability of
communication, the ability to solve problem, ethics characteristic, and the ability of specialization. and knowledge:
- Communication ability (listening and expression).
- Problem-solving ability (insight, decision-making, and implement).
- Ethics characteristics (social ethics, corporate ethics and research ethics)
- Specialized ability
1.human resources management ability
2.labor relations management ability
3.relations marketing ability
Graduate: this department is aimed to cultivate the graduate students to have the ability of
communication, the ability to solve problem, ethics characteristic, and the ability of specialization. In addition,
this department is also expected through each teaching method to train the graduate students to have the ability of
the phenomenon observation, of vicissitude examination, of tendency grasping, as well as the research plan and the
implementation abilityUndergraduate: this department is aimed to cultivate the undergraduate students to have the
ability of communication, the ability to solve problem, ethics characteristic, and the ability of specialization.
- Communication ability (listening and expression).
- Information technology
ability
Students should be acquainted with Chinese
and English typing, business software, electronic presentation,
human resource information system, and the World Wide Web.
- Cross-discipline ability
To provide
students cross-discipline abilities, the program encourages
students to take courses in other departments, such as the
department of International Business, the department of Information
Management, the department of Recreation Management, and the
department of Vision Communication Design, as the second degree.
- Practice ability
Our program provides students application
ability of theories and practice by participating in community
service and internship in companies and government.
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Development
Direction
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Enlarge
conducting continuing education
The value of the graduate continuing education
is to motive the interaction between business and academy. Our
department began to offer graduate continuous program in 1999.
We are planning to increase the recruitment and offer two-year
continuing education program in the near future. The increment
is expecting to enlarge the educational opportunities to people
who are seeking professional skills.
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Conduct
China-Taiwan comparative research
To develop the relationship between Mainland
China and Taiwan in the human resource and public relations,
we have collected information for comparative research. We also
have cooperated with China to establish the research focus in
the relation management between two areas.
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Emphasize
business, academy, and government cooperation
The program emphasizes the integration
between theories and practice. We have enhanced cooperation
with business and government by conducting seminar and internship.
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Improve
international academic relationship
To conduct the research in relation management
and accomplish the goal of internationally academic interaction,
we provide exchange-learning experience for students and faculty
to visit institutes oversea.
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Increase
master program recruitment
Fifteen Twenty students enrolled the master
program in the early establishment of the program. The enrollment
increased to 35 in 2002. We will continue increasing the recruitment
according to the need of the industry and to advance research
abilities for the practitioners.
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Apply
for doctoral program accreditation
To establish human resource and public
relations academic research for Taiwan, our department is applying
the doctoral program accreditation. The PhD program is expecting
to increase the research outputs.
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Development
Direction
-
Enlarge
conducting continuing education
The value of the graduate continuing education
is to motive the interaction between business and academy. Our
department began to offer graduate continuous program in 1999.
We are planning to increase the recruitment and offer two-year
continuing education program in the near future. The increment
is expecting to enlarge the educational opportunities to people
who are seeking professional skills.
-
Conduct
China-Taiwan comparative research
To develop the relationship between Mainland
China and Taiwan in the human resource and public relations,
we have collected information for comparative research. We also
have cooperated with China to establish the research focus in
the relation management between two areas.
-
Emphasize
business, academy, and government cooperation
The program emphasizes the integration
between theories and practice. We have enhanced cooperation
with business and government by conducting seminar and internship.
-
Improve
international academic relationship
To conduct the research in relation management
and accomplish the goal of internationally academic interaction,
we provide exchange-learning experience for students and faculty
to visit institutes oversea.
-
Increase
master program recruitment
Fifteen Twenty students enrolled the master
program in the early establishment of the program. The enrollment
increased to 35 in 2002. We will continue increasing the recruitment
according to the need of the industry and to advance research
abilities for the practitioners.
-
Apply
for doctoral program accreditation
To establish human resource and public
relations academic research for Taiwan, our department is applying
the doctoral program accreditation. The PhD program is expecting
to increase the research outputs.
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Areas
of Study
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Human
Resource Management
The Human Resource Management at DaiYa University provides students
to study human resource theories and the practices. Within the
HRM program, students are expected to specialize in designing
business policies and the managerial process for recruitment,
employee selection, training, pay system, promotion and performance
evaluation. Students may knowledgeable in labor law, assisting
in solving labor disputes, and implementing human resource projects
as well. Those expected skills prepare students to improve labor-management
relationship and improve competitive advantages of the companies.
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Marketing
in Public Relations
The Public Relations program focuses on integrated study of
marketing and public relations. The purpose of the integration
is to reach marketing goals by public relation activities. Studies
of this program offers business and industry the public relation
specialists by provide students the skills of marketing strategy,
media application, and the planning and implementation of public
relation activities.
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Degree Requirements
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University
Requirements
Chinese and Writing, English, English Listening Comprehension,
Live English, Chinese History, The Constitution of Republic
of China, Humanities, General Law, Psychology, Introduction
to Computer Science (I), Military Education, Physical Education
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College
Requirements
English Capability Test, Business English, Introduction to Computer
Science (II), Calculus, Statistics (I), (II), Basic Accounting
(I), (II), Economics (I), (II), Introduction to Business Management,
Independent Study (I), (II)
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Department
Requirements
Management, Social Psychology, Communication Theories, Human
Relationship and Communication, Market Survey, Human Resource
Management, Organizational Behavior, Human Resource Policy,
Labor Law and the Practice, Marketing, Consumer Behavior, Public
Relation Theories, The Practices of Public Relations
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Electives
Sociology of Communication, English Presentation, Web English,
Labor Negotiations & Advising, Union Organization and Management,
Sociology of Conflicting, Comparative Labor Policy, Stress Management,
Sociology of Work and Occupation, Labor Administration, Labor
Negotiation and Bargaining, Labor Market Theories, Occupational
Safety Theories, Service Management, Introduction to Crisis
Management, Financial Crisis Management, Social Movement and
Social Transition, Nonprofit Organization Management, Customer
Relationship Management, Integrated Marketing Communication,
Advertising, Public Relation Research, Interviewing and Writing
for Journalists, Public Relation Strategy and Planning, Writing
for Public Relations, Channel Management, Marketing for Public
Relations, Inner Public Relations in Business, Marketing in
Service Industry, Qualitative Market Survey, Marketing for Relations,
Marketing Strategy, Public Relations in Service Industry, Human
Resource Planning, Motivation Theories and the Practices, Human
Resource Development, Training Need Assessment, International
Human Resource Management, Organization Development, Pay and
Benefit Management, Organization Learning, Organization Leadership,
Career Development, Labor Relations in 21st Century, Crisis
Management in Human Resource, Case Study for Human Resource,
The Application of Psychometrics in Human Resource
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Research
Focus
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Human
Resource Management Program
。The analysis and adjustment of labor
market structure in Taiwan based on the Plan of Asia-Pacific
Regional Operations Center
。Research on human resource management and organizational behavior
between China and Taiwan. The research includes the comparative
analysis on
business culture, attitude, labor law, and labor participation.
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Public
Relation Program
。Research on marketing planning, integrated marketing communication,
event marketing, marketing in public relations, function analysis
of communication
media for driving weal activities
。Research on consumer behavior and marketing in service industry
。Research on business public relation strategy, planning public
relation activities, the use of media for public relations,
and crisis administering for public
relations.
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Lab
& Facility
- Communication and Negotiation
Lab
- Micro Computer Lab
- Multi-Media Lab
- Market Survey Study Room
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Students
Career Plan
The programs provide students
to fit to the positions at business and government and to be the human
resource and public relation specialists at nonprofit organizations.
- Further
study in graduate programs
Students finish their Master or Bachelor degree are expected to
enter following graduate programs:
。Business Management and Labor Relations in America, Japan, or
Europe.
。Graduate programs at our department
。Human Resource Management at National Sun Yet-Sen University
and National Central University
。Labor Science at National ChengChi University, National Chung
Cheng University, and Chinese Cultural University
。Graduate programs at other graduate institutes
。Communication graduate program at universities
- Job
Placement
Students finish their Master or Bachelor degree are expected to
find the job in following area s:
。Senior national examination in general administration or labor
affairs
。Marketing planning specialists
。Public relation representatives, personnel specialists, or labor
and customer relation representatives in business and government
。Placement service in public and private sectors
。Public relation consultant
。Management consultant
。Nonprofit organization management specialists
。Marketing in public relation specialists
。Education program to be vocational senior high school teachers
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